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Salary: USD 95,000 - 110,000 / annual
Eve is an AI-native legal technology platform serving plaintiff law firms. The company has achieved product-market fit with 1000+ law firms, raised $160M from top-tier investors (Spark Capital, A16z, Menlo Ventures, Lightspeed), and is growing 2X revenue quarter-over-quarter. The team includes engineers and operators from Scale, Meta, Airbnb, Cruise, Square, and Lyft, collaborating directly with OpenAI and Anthropic on AI workflows for legal work.
As a Demand Generation Specialist, you will design and execute multi-touch campaigns targeting plaintiff law firms across email, paid search, paid social, and outbound channels. Your responsibilities include: supporting campaign strategy from ICP definition through sequence design and reply handling; building demand programs that move leads from first touch to booked meeting; aligning audiences, offers, and landing pages with nurture sequences; managing webinar and event registrations with pre- and post-event retargeting; contributing to account-based marketing plays for high-value firm segments; monitoring deliverability, list health, and segmentation; running structured tests on subject lines, copy, cadence, and send timing; and reporting on performance against pipeline goals.
You will work closely with the revenue marketing team on positioning and strategy, and collaborate with Sales and RevOps to align messaging with pipeline objectives. The role blends demand generation fundamentals, channel versatility, and growing AI fluency—you'll use AI tools to enhance workflows while understanding where automation ends and human craft begins.
Required: 2–3 years in demand generation, email marketing, or performance marketing (ideally B2B SaaS); solid fundamentals in deliverability, segmentation, lifecycle strategy, and testing discipline; experience with webinar/event promotion, nurture programs, or ABM; growing comfort with AI tools and prompting; fluency in funnel metrics and pipeline optimization; data-driven decision-making.
Nice to have: experience marketing to legal, professional services, or relationship-driven verticals; hands-on experience with Clay, HubSpot, Apollo, LinkedIn Ads, or Google Ads; exposure to building AI-assisted workflows.
