SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 130,000 - 150,000 / annual
Funnel Leasing is seeking a Demand Generation & Marketing Operations Manager to build and execute a repeatable pipeline engine for their proptech SaaS platform. The role combines demand generation strategy with marketing operations execution across a well-defined market of approximately 1,800 target accounts.
Key responsibilities include segmenting and prioritizing the target account list into tiers and personas, building organic campaigns and cadences matched to each segment, and running account-based marketing (ABM) plays against high-value targets using organic and outbound channels (email, LinkedIn, Clay, Instantly). You'll design and execute reactivation campaigns for previously engaged accounts and partner with the events team to plan pre- and post-event campaigns around three major industry events and an annual user conference.
On the marketing operations side, you'll own HubSpot and Salesforce administration for marketing, including lead and account scoring models, lifecycle stages, routing rules, and data hygiene. You'll build and maintain campaign and channel attribution reporting that connects marketing activity to pipeline and closed-won revenue, design automated nurture workflows, and define MQL/SQL criteria jointly with Sales leadership. You'll also evaluate and implement tools that identify buying intent signals and feed them into scoring and routing systems.
This is explicitly an organic-first role—paid media is not in scope. Success comes from disciplined use of content, events, email, organic social, and outbound cadences. You'll report on pipeline generated by channel and campaign, make scaling decisions, and partner with Sales leadership on SDR and AE enablement. The ideal candidate is comfortable in long, multi-stakeholder sales cycles, understands the value of organic channels, and can translate brand and content assets into structured, repeatable demand-gen programs. Daily use of HubSpot and Salesforce is required.
