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Motive is seeking a Demand Generation Marketing Manager to drive mid-market segment growth through programmatic ABM and full-funnel demand generation campaigns. The role sits at the intersection of strategy and execution, requiring someone who combines marketer's curiosity with a builder's mindset.
Key responsibilities include planning and optimizing Programmatic ABM campaigns across the mid-market segment, working with content, product marketing, and customer marketing teams to map buyer journeys and identify content gaps. You'll maintain target account lists, apply funnel stage definitions and conversion benchmarks to inform targeting decisions, and partner with marketing operations to ensure accurate list hygiene and campaign setup.
On the execution side, you'll collaborate with channel owners across 6sense Display, LinkedIn, content syndication, email, web, events, and associations to launch and monitor campaigns. You'll own end-to-end execution for select channels including webinars, calendared sales plays, and direct mail campaigns. The role emphasizes testing, iteration, and leveraging AI tools to accelerate personalization and insight generation.
Sales partnership is critical: you'll align marketing campaigns with outbound and inbound motions, enable sales teams with targeting direction and messaging, maintain regular communication on campaign performance, and attend select sales meetings to stay aligned on priorities. You'll also own reporting and optimization, monitoring campaign performance against pipeline goals, identifying trends and optimization opportunities, and maintaining dashboards with marketing analytics and operations teams.
The ideal candidate thrives in ambiguity, operates comfortably in fast-paced environments where priorities shift, and is motivated to find solutions rather than discouraged by blockers. You should have a working understanding of AI tools and agentic workflows, and be committed to continuous improvement and testing new approaches.
