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Rippling is a unified platform for HR, IT, and Finance that enables businesses to manage the entire employee lifecycle—from payroll and benefits to IT provisioning and expense management—in a single system. The company has raised $1.4B+ from top-tier investors including Kleiner Perkins, Founders Fund, and Sequoia, and is headquartered in San Francisco.
Rippling is expanding its Channel Marketing team to build dedicated coverage for Private Equity firms. The company is seeing strong inbound demand from PE firms seeking a standardized, scalable platform for their portfolio companies, and this role will build the marketing engine behind that motion.
As Demand Generation Manager for Private Equity, you will translate Rippling's value proposition—streamlining portfolio company operations across payroll, benefits, IT, and spend through automation, governance, and speed—into a marketing machine that drives awareness, generates pipeline, equips the partnerships team, and turns PE firms into long-term advocates.
This is a greenfield opportunity with no existing playbook. You will work hand-in-hand with the PE Partnerships Manager, GTM leadership, and cross-functional partners to shape Rippling's long-term Private Equity channel strategy from the marketing side. You'll own demand generation campaigns, content strategy, partner enablement, and go-to-market execution for this high-potential segment. The role requires someone who thrives in ambiguity, moves fast, and wants to build something from scratch at a company operating at scale.
