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commercetools is seeking a Demand Generation Manager to own pipeline generation for the Healthcare and Life Sciences vertical, spanning pharma, medical device manufacturers, healthcare distributors, and health & wellness retail/DTC brands.
You will be responsible for building and executing the full-funnel demand generation strategy for this sector. Key responsibilities include:
**Campaign Strategy & Execution**: Design and run multi-channel campaigns, ABM programs, and nurture tracks targeting priority accounts and personas in healthcare and life sciences. Translate use cases and messaging from Product Marketing into campaign assets, landing pages, and outreach sequences tailored to this audience.
**Event & Field Marketing**: Identify and prioritize industry events, conferences, and executive roundtables (e.g., HIMSS, DTC/pharma commerce events) where vertical buyers congregate. Own end-to-end planning, budgeting, and follow-up to convert attendance into qualified pipeline.
**ABM Program Ownership**: Partner with Sales and RevOps to identify target account lists and design tailored ABM plays including direct mail, targeted ads, personalized landing pages, and 1:1 outreach support for key accounts.
**Channel & Program Selection**: Determine the optimal mix of channels—paid media, webinars, syndicated content, partner co-marketing, industry publications—to reach compliance-conscious, risk-averse healthcare buyers, and manage budget allocation.
**Pipeline Reporting & Optimization**: Own and report against pipeline, MQL, and SQL targets for the vertical. Run test-and-learn cycles and continuously optimize based on performance data.
**Sales & BDR Alignment**: Work closely with Sales and BDR teams covering Healthcare & Life Sciences accounts to ensure campaigns are timed, targeted, and effectively followed up.
You bring 3–5 years of B2B SaaS demand generation, performance marketing, ABM, or growth marketing experience. You have hands-on experience running multi-channel campaigns and ABM programs from concept through pipeline reporting, and a track record of planning and executing field events and conference presence that convert to pipeline. You're proficient with marketing tools such as HubSpot, DemandBase, and Navattic, and comfortable with standard reporting and attribution tools. A Bachelor's degree in Marketing, Business, Communications, or related field is required. Experience marketing to healthcare or life sciences is a plus. You have genuine curiosity about AI tools and a drive to use them for campaign ideation, content drafting, targeting, and reporting.
This is a full-time hybrid position with three days per week in the London or Boston office.
