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commercetools is seeking a Demand Generation Manager to own pipeline generation for the Healthcare and Life Sciences vertical, spanning pharma, medical device manufacturers, healthcare distributors, and health & wellness retail/DTC brands. You will report to the Demand Generation team and translate vertical-specific insights into campaigns, programs, and events that generate qualified pipeline.
Key responsibilities include:
**Campaign Strategy & Execution**: Build and run full-funnel demand generation plans for Healthcare & Life Sciences, including multi-channel campaigns, account-based marketing (ABM) programs, and always-on nurture tracks targeting priority accounts and personas.
**Event & Field Marketing**: Identify and prioritize industry events, conferences, and executive roundtables (e.g., HIMSS, DTC/pharma commerce events) where vertical buyers congregate. Own end-to-end planning, budgeting, and follow-up to convert attendance into pipeline.
**ABM Program Ownership**: Partner with Sales and RevOps to identify target account lists and design tailored ABM plays including direct mail, targeted ads, personalized landing pages, and 1:1 outreach support for key accounts.
**Channel & Program Selection**: Determine the optimal mix of channels—paid media, webinars, syndicated content, partner co-marketing, industry publications—to reach compliance-conscious, risk-averse healthcare buyers, and manage budget allocation.
**Use Case Activation**: Translate use cases, case studies, and messaging from Product Marketing into campaign assets, landing pages, and outreach sequences suited to this audience.
**Pipeline Reporting & Optimization**: Own and report against pipeline, MQL, and SQL targets for the vertical. Run test-and-learn cycles and continuously optimize based on performance data.
**Sales & BDR Alignment**: Work closely with Sales and BDR teams covering Healthcare & Life Sciences accounts to ensure campaigns are timed, targeted, and effectively followed up.
You are a creative, execution-oriented marketer comfortable owning a number and finding the fastest path to it. You translate industry nuance into campaigns that resonate with risk-averse buyers and are equally comfortable planning executive dinners and building paid ABM sequences.
Required: 3–5 years in Demand Generation, Performance Marketing, ABM, Industry Marketing, or Growth Marketing within B2B SaaS. Hands-on experience running multi-channel campaigns and ABM programs from concept through pipeline reporting. Experience planning and executing field events, executive roundtables, or conference presence that convert to pipeline. Strong collaboration skills with Product Marketing, Sales, and RevOps. Proficiency with HubSpot, DemandBase, Navattic, and standard reporting/attribution tools. Bachelor's degree in Marketing, Business, Communications, or related field. Genuine curiosity for using AI tools to work smarter in campaign ideation, content drafting, targeting, and reporting.
Nice to have: Experience marketing to Healthcare or Life Sciences sectors.
This is a full-time hybrid position requiring three days per week in the Boston office.
