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Salary: USD 127,400 - 182,000 / annual
Zscaler is seeking a Demand Generation Manager to drive revenue growth through full-funnel, multi-channel marketing campaigns. This role reports to the Director of Marketing Campaigns and serves as a cross-functional connector between Product Marketing, Sales Development, Field Marketing, and Partner Marketing teams.
You will develop, implement, and optimize campaigns across email, social media, paid advertising, webinars, and other channels to generate pipeline, accelerate deals, and drive cross-sell/upsell opportunities. You'll design lead nurturing programs aligned with sales workflows, partner with content and product teams to create supporting assets (whitepapers, case studies, videos, eBooks), and monitor campaign performance against KPIs including conversion rates, pipeline growth, and ROI. You'll collaborate with analytics teams to build dashboards and reporting tools that track success metrics and inform continuous optimization.
The role requires a data-driven mindset, ownership mentality, and ability to navigate between strategic planning and hands-on execution. You'll work in a fast-paced environment that values collaboration, continuous feedback, and adaptability. The company is AI-native and values demonstrated curiosity about and integration of AI tools into workflows.
Zscaler (NASDAQ: ZS) is a cloud security leader providing the Zero Trust Exchange platform, protecting thousands of customers through a globally distributed network of 200+ public data centers and thousands of private edge sites. The platform secures user, device, and application connections across any location.
REQUIREMENTS:
- 8+ years of demand generation marketing experience, including paid acquisition, email marketing, content syndication, and virtual events
- Demonstrated curiosity and active exploration of AI tools with proven history of integrating new technologies into workflows
- Foundational understanding of AI/ML technologies and experience leveraging, securing, or positioning AI-driven solutions
- Knowledge of B2B tech sales cycles and buyer journeys
- Experience marketing to C-level executives and technical practitioners at enterprise accounts
- Proficiency evaluating campaign performance metrics to inform strategy and tactics
PREFERRED QUALIFICATIONS:
- Proven ability to leverage AI technologies and workflows to drive measurable operational efficiency
- Creative approach to testing new tactics and uncovering growth opportunities
- Effectiveness driving stakeholder alignment on complex initiatives in fast-paced environments
- Track record building pipeline at both startup and enterprise levels
- Proficiency with modern MarTech tools (SFDC, Marketo, Tableau, Google Suite)
