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Rippling is a unified HR, IT, and Finance platform that consolidates workforce systems—payroll, expenses, benefits, computers, and third-party app integrations—into a single system. The company has raised $1.4B+ from top-tier investors including Kleiner Perkins, Founders Fund, and Sequoia, and is scaling toward $1B ARR.
As Demand Generation Manager for the Broker channel, you will own and execute marketing initiatives that support Rippling's broker sales motion. The Broker channel is a critical growth lever as the company scales across multiple product SKUs, sales segments, buyer personas, and countries.
Key responsibilities include:
- Develop and execute demand generation campaigns targeting benefits brokers and their clients
- Combine demand generation, partner marketing, product marketing, and content strategy to deepen broker engagement and drive pipeline
- Own channel-facing communications and marketing collateral
- Work cross-functionally with Broker Sales teams and the broader Marketing organization
- Drive multiple high-impact initiatives simultaneously while thinking like an owner
You'll be expected to tell compelling stories, demonstrate ownership mentality, and thrive in a fast-paced, cross-functional environment. This role requires strategic thinking about go-to-market execution, channel dynamics, and how to position Rippling as the go-to solution for benefits brokers.
