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MX is a fintech company empowering financial institutions with technology that delivers smarter financial experiences. The company is in a phase of renewed momentum and scale, with a culture that values curiosity, accountability, and impact.
You will own integrated demand generation campaigns and strategic partner relationships that amplify them. This role sits at the center of MX's demand engine, directly tied to annual goals of 325 SQLs and $33M in generated pipeline.
Key responsibilities include:
Campaign Execution & Lifecycle: Own end-to-end execution of integrated campaigns across email, paid, web, and events. Design and manage Marketo lifecycle and nurture programs that move named financial institution accounts from first touch to SQL. Build and maintain segmented audiences by persona, account tier, and journey stage, turning unworked signals into targeted plays with BDRs and RevOps.
Partner & Channel Enablement: Serve as the primary marketing contact for strategic partners, coordinating co-marketing programs, joint GTM activities, and co-branded campaigns. Build partner-facing playbooks, solution briefs, and talking points that make MX easy to position and recommend.
Analyst, Consultant & Association Relations: Own MX's relationships with Forrester, Gartner, Cornerstone Advisors, and key FI technology consultants, managing briefings, inquiries, and positioning. Build active presence in BAI, ABA, CUNA, NAFCU, and other associations through speaking slots, working groups, and warm introductions. Surface opportunities for MX executives to engage at industry events and in analyst research.
Content, Coordination & Measurement: Brief and coordinate Content, Design, and Product Marketing to source campaign assets and co-branded materials. Track SQL growth, pipeline contribution, partner-influenced pipeline, and marketing ROI in Salesforce, HockeyStack, and Domo. Run post-campaign and quarterly partner reviews to identify what moved the number and reallocate spend.
Required qualifications: 4+ years of B2B marketing with meaningful time in campaign management, demand generation, and/or partner or channel marketing. Hands-on Marketo experience building lifecycle and nurture programs; Salesforce proficiency required. Proven experience in financial services working with analysts, consultants, or associations that influence FI technology decisions. Track record of integrated campaigns and co-marketing programs that generated measurable pipeline. Strong relationship builder comfortable engaging analysts, C-suite executives, and partner leadership in person and at industry events. Willingness to travel regularly to cultivate relationships. Excellent project management skills to run concurrent campaigns and partner programs. Familiarity with HockeyStack, Clay, LeanData, or similar tools is a plus.
The Utah office features onsite perks including company-paid meals, sports simulator, gym, mother's lounge, and meditation room. The company encourages team members to collaborate in-office while supporting flexible work arrangements.
