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Envoy is a workplace management platform that unifies visitor management, risk assessment, mailroom management, digital signage, resource booking, and emergency management for over 16,000 workplaces globally. The platform integrates with major access control, identity, compliance, and collaboration tools including Okta, Microsoft Teams, Slack, and ServiceNow.
As Demand Generation Manager, you will own and optimize high-impact marketing channels to drive qualified pipeline. This is a hands-on role blending strategy, creativity, and execution in a fast-moving, collaborative environment.
Key responsibilities:
- Plan and execute end-to-end demand generation programs across online and offline channels aligned to quarterly business goals
- Manage paid social acquisition campaigns, continuously testing audiences, bids, and creative to drive qualified traffic and hand-raisers
- Oversee webinar programs, optimizing content, process, execution, and follow-up to improve downstream conversion
- Explore and pilot new channels and programs to create and capture demand
- Partner with Sales Development to meet lead volume and quality targets
- Build feedback loops with marketing, sales, and product to align messaging and targeting to priorities
- Monitor conversion rates and surface insights by funnel stage, segment, channel, and offer
- Run A/B and multivariate tests across ads, landing pages, and lifecycle emails; document and scale winners
- Oversee lead lifecycle from capture through sales handoff, ensuring timely nurture and pipeline health
- Manage agencies and contractors with clear briefs, timelines, and budgets, holding partners accountable to outcomes
- Report regularly on campaign performance to senior management with strategic insights and actionable recommendations
The role requires at least 4 days per week in-office (Monday–Thursday) at San Francisco HQ.
Requirements:
- 3–5 years of experience in demand generation or digital marketing, ideally in B2B SaaS
- Experience running a range of demand gen programs, from self-serve to enterprise sales motions
- Experience partnering with BDRs and sales to coordinate, communicate, and deliver offers and campaigns across the buyer's journey
- Experience managing third-party vendors, including agencies and contractors
- Curiosity and enthusiasm for testing new channels and techniques
- Strong analytical skills and ability to use data to make decisions and optimize performance
- Strong writing and communication skills for clear messaging and cross-functional collaboration
- Growth mindset that thrives in cultures of innovation, collaboration, and continuous improvement
- Bonus: hands-on experience with Salesforce and Marketo
