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Staffbase, a unicorn AI-native Employee Experience Platform company, is seeking a Demand Generation Lead to own and scale their marketing-led pipeline strategy globally. This is a player-coach leadership role responsible for setting demand strategy across Americas, UKIMEA, and APAC regions while staying close to execution.
You will evolve a high-performing acquisition engine that drives predictable, high-quality pipeline across digital, ABM, and field amplification channels. Key responsibilities include owning and executing demand generation strategy across paid media, content, and ABM to drive awareness, lead generation, and measurable pipeline growth aligned with business goals. You'll develop and operationalize the marketing funnel with clear goals, performance metrics, and reporting across lead and opportunity stages.
You will determine how acquisition investments are allocated across channels to maximize pipeline and long-term business impact, build and scale ABX programs that deliver highly personalized engagement for target accounts, and design and optimize content frameworks aligned to the buyer journey. The role includes directly managing one or two marketers and/or agency partners, coaching and directing while staying personally close to execution.
You'll partner closely with Sales to ensure tight full-funnel alignment from awareness to SQL creation and opportunity progression. You'll act as a strategic advisor to business leaders, bringing a clear point of view and owning outcomes. You'll also be the core regional voice that sets priorities for centrally reporting inbound engine teams including web, AIO/SEO, and product marketing.
The ideal candidate has successfully scaled integrated demand programs in a fast-growing B2B SaaS or AI-native technology company, is comfortable owning pipeline outcomes and building systems that create durable, repeatable growth, and is both a strategic thinker and hands-on executor. This role offers the autonomy of a builder environment with close collaboration with colleagues.
