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Salary: GBP 95,000 - 125,000 / annual
LangChain is hiring its first Demand Generation Lead for EMEA, Middle East, and Emerging Markets, based in London or Amsterdam. You will own how LangSmith (the company's observability, evaluation, and deployment platform for AI agents) shows up across the region and drive pipeline generation through localized campaigns.
Key responsibilities include:
**Regional Demand Strategy & Pipeline:** Build the EMEA demand plan identifying target markets, segments, and channels with expected returns. Own an EMEA pipeline target and report on sourced and influenced pipeline by channel and market. Allocate regional demand budget for localized programs.
**Full-Funnel Program Execution:** You'll be hands-on across the entire marketing mix—paid digital (performance marketing, paid search, paid social, retargeting, account-based targeting), webinars (regional cadence of live demos, thought leadership, technical workshops, customer stories in local time zones), integrated campaigns (adapting global narratives and building region-first campaigns), and lifecycle marketing (segmented nurtures and post-event follow-up with attention to language and time zone).
**Cross-Functional Partnership:** Work directly with EMEA AEs and SDRs to understand what converts in-region and co-design follow-up plays. Partner with Field Marketing on joint regional plans and coordinated sales interfaces. Support new-hire ramp with warm signals and proven outreach plays. Collaborate with RevOps on targeting, routing, campaign tracking, and reporting.
LangChain is a Series B AI infrastructure company ($125M raised from IVP, Sequoia, Benchmark, CapitalG, Sapphire Ventures) with 100M+ monthly open-source downloads, 6,000+ active LangSmith customers, and 35% of Fortune 500 using LangSmith in production.
**Requirements:**
- 7+ years in B2B demand generation, growth marketing, or integrated campaigns, ideally in developer tools, infrastructure, or technical SaaS
- Track record building demand programs in EMEA across multiple countries with clear understanding of where localization matters
- Hands-on experience running paid campaigns, webinars, lifecycle marketing, and ABM
- Ability to write copy, build landing pages, pull reports, and launch campaigns independently
- Comfortable with technical products and technical audiences (agents, evals, observability)
- Strong partnership with Sales; experience working with AEs and SDRs; comfortable owning pipeline numbers
- Fluency in demand metrics: funnel conversion, CPL, cost per SQO, pipeline contribution, attribution
- Working knowledge of modern marketing stack: HubSpot, Influ2, Qualified, Goldcast, Zoom Webinar, Zapier, SFDC, Reo.dev, Clay
- Comfortable with ambiguity and true ownership
About LangChain
AI / Data / Infrastructure — developer platform and framework for building LLM applications and agents.
