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Salary: USD 185,000 - 225,000 / annual
Attio is a Series B AI-native CRM built for ambitious go-to-market teams, backed by GV, Redpoint, Balderton, Point Nine, and 01A with $116M raised. The company enables organizations to understand every customer, automate at scale, and build custom go-to-market motions.
As Demand Generation Lead, you'll own Attio's demand generation strategy focused on mid-market and enterprise accounts. This is a high-impact, hands-on role combining strategic planning with execution excellence.
Key responsibilities include:
• Own end-to-end demand generation strategy, delivering integrated campaigns that generate qualified pipeline across mid-market and enterprise segments
• Build and scale the account-based marketing (ABM) programme in close partnership with Sales, targeting high-value accounts
• Plan and execute field marketing initiatives including events, executive dinners, roundtables, and in-person experiences that accelerate pipeline
• Define and own lead qualification strategy, scoring frameworks, nurture programmes, and sales handoff processes to maximize conversion
• Partner closely with Sales, SDRs, Product Marketing, Growth Marketing, and Studio teams to align on pipeline goals and campaign performance
• Measure campaign effectiveness, uncover insights, and continuously experiment to improve pipeline generation and marketing ROI
You'll bring proven demand generation expertise with a track record of building and scaling ABM or demand gen programmes in B2B SaaS that drive measurable pipeline growth. You have experience operating in senior, high-autonomy roles, building new marketing programmes, and influencing cross-functional stakeholders. Strong understanding of lead scoring, qualification frameworks, funnel management, and sales handoff processes is essential. You combine analytical rigor with commercial mindset, using data to inform decisions and optimize performance. You excel at cross-functional collaboration, particularly with Sales and SDR teams around shared pipeline goals, and demonstrate executional excellence with strong project management and organizational skills in fast-paced environments.
