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Justworks is seeking a Demand Generation Campaign Manager to own end-to-end execution, orchestration, and optimization of integrated campaigns focused on generating net new demand and driving pipeline and bookings. This role serves as the central operational hub for assigned campaigns, responsible for synthesizing strategy into cohesive multi-channel customer journeys and measuring performance against funnel targets.
Key responsibilities include:
**End-to-End Campaign Execution**: Own the full lifecycle of assigned integrated campaigns, managing timelines, dependencies, and quality across multiple workstreams while making tactical decisions to keep programs on track and aligned to objectives.
**Cross-Channel Orchestration**: Serve as the central hub coordinating efforts across Paid Media, Web, Lifecycle, Field, and Brand partners to create unified customer journeys. Hold teams accountable to SLAs and proactively escalate blockers.
**Campaign Strategy & Alignment**: Develop clear, comprehensive campaign briefs detailing objectives, targeting, messaging, and channel mix. Synthesize feedback from PMM, Content, Brand, and Revenue teams to refine strategy based on data and stakeholder input.
**Pipeline Accountability**: Own campaign performance against funnel targets (leads, MQLs, IOs). Proactively identify new tactics and iterate on existing ones when programs underperform, championing a test-and-learn mindset to hit goals.
**Data Analysis & Optimization**: Rigorously measure campaign performance, communicate results to stakeholders, and derive actionable insights for future optimization and budget allocation. Build measurement infrastructure and use data to make trade-off decisions.
**Revenue Enablement**: Act as the primary operational contact for Sales and SDR teams. Ensure Sales teams are enabled with content and context, monitor SLA adherence and lead routing best practices, and develop strong partnerships with Revenue leadership.
**Team Contribution**: Participate in team planning and process refinement. Share learnings and best practices with peers, contribute to playbook evolution, and build expertise in a particular domain (channel, audience, motion, or campaign type).
Required qualifications: 5+ years of demand generation, integrated marketing, or campaign management experience, preferably in B2B environments. Demonstrated ability to execute complex workflows adhering to strict GTM standards and SLAs. Strong execution discipline, ownership mentality, and collaborative orchestration skills.
