SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Feathery automates data intake workflows for insurance and wealth management companies, powering mission-critical processes like underwriting, client onboarding, and automated account openings. The company is experiencing rapid revenue growth and expanding enterprise demand across financial services.
You will own and scale Feathery's pipeline generation efforts across multiple channels. This high-ownership role blends strategy and execution, requiring you to build campaigns, experiment quickly, and drive measurable revenue impact.
Key responsibilities include:
**Campaign Strategy & Execution**: Plan and execute multi-channel campaigns across outbound, paid, content, events, and partnerships. Build programs targeting insurance and wealth management accounts. Translate product positioning into high-performing campaigns and manage campaign calendars aligned with product launches and GTM priorities.
**Pipeline Generation & Growth**: Drive inbound and outbound pipeline through creative, data-driven initiatives. Partner with SDRs and account executives to support account-based and outbound strategies. Optimize conversion across the funnel from awareness through pipeline to revenue. Manage lead generation, routing, and nurturing processes.
**Experimentation & Optimization**: Continuously test new channels, audiences, and messaging to improve performance. Analyze campaign data and optimize based on insights. Identify scalable growth opportunities across paid, organic, and event channels. Build dashboards and reporting to track pipeline contribution and ROI.
**Cross-Functional Collaboration**: Work closely with Product Marketing on messaging and positioning. Partner with Sales to ensure campaigns support pipeline goals and target accounts. Collaborate with leadership on go-to-market priorities.
You'll need 3–6+ years of demand generation, growth marketing, or related B2B SaaS experience with a proven track record of driving pipeline and revenue. Strong understanding of multi-channel marketing, data-driven optimization, and ability to operate both strategically and tactically in fast-paced environments. Bonus experience includes financial services/insurance background, account-based marketing (ABM), SDR team collaboration, marketing automation tools (HubSpot, Salesforce), and high-growth B2B SaaS environments.
