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As a Demand Gen Marketer at Pogo, you will own B2B paid acquisition strategy and execution across multiple channels for a narrow, high-value audience. Your responsibilities include:
• Run B2B paid acquisition campaigns across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels
• Develop creative targeting strategies including geo-targeted campaigns around industry events, hyper-targeted ads by company and title, and timing-based plays
• Contribute to channel and budget strategy with the team, identifying what to test, scale, and cut
• Apply analytical rigor to every spend decision, tracking CAC, ROAS, pipeline contribution, and attribution
• Partner with marketing, sales, and design teams on landing pages, ad creative, and full-funnel optimization
• Test, iterate, and scale successful campaigns
The role emphasizes strategic thinking beyond campaign execution. You'll influence positioning, landing pages, creative strategy, and full-funnel conversion strategy alongside the broader GTM team. The company values precision targeting over volume-based spend, especially given their specific, senior buyer audience. You'll work in a highly analytical, product-minded environment where every dollar is scrutinized and decisions are defended with data.
Pogo is a seed-stage company with strong market pull and growing enterprise demand. The team operates with autonomy and rapid iteration—budgets and priorities shift based on performance. The company encourages experimentation with unconventional distribution and creative marketing ideas.
REQUIREMENTS:
• 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend
• Proven track record owning real budget (not a small line item)
• Experience running multiple paid channels (LinkedIn, Meta, and beyond)
• Strong analytical rigor: ability to track and defend decisions using CAC, ROAS, pipeline contribution, and attribution
• Experience at a fast-growing organization with real ownership and autonomy
• Bonus: AI tools in marketing workflows; out-of-home, billboard, or direct mail experience; experience marketing to data/insights buyers, market researchers, or brand teams
