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Pogo is seeking a Demand Generation Marketer to own B2B paid acquisition strategy and execution across multiple channels. You will manage paid social campaigns (LinkedIn, Meta), out-of-home advertising (billboards, direct mail), and other B2B channels targeting a narrow, high-value audience of senior decision-makers. The role combines strategic planning with hands-on execution: you'll develop channel and budget strategies, run geo-targeted and company/title-targeted campaigns, optimize landing pages and creative, and apply rigorous analytics to every spend decision using CAC, ROAS, pipeline contribution, and attribution metrics.
You'll work cross-functionally with marketing, sales, and design teams to drive full-funnel optimization and test unconventional distribution approaches. The ideal candidate has 3–6 years of B2B paid acquisition experience at a SaaS company, with proven ownership of meaningful budgets across multiple paid channels. You should be highly analytical, comfortable with autonomy, and excited about precision targeting over volume-based scaling. Experience with AI marketing tools, out-of-home/direct mail campaigns, or marketing to data/insights buyers is a plus.
Pogo is a seed-stage company with strong market pull and growing enterprise demand. The team is analytical, product-minded, and values measurement and iteration. You'll have real ownership over strategy and budget allocation, working in a fast-moving environment where priorities shift based on performance. The company offers unlimited PTO with a minimum 20-day vacation policy and flexible work schedules, though the role expects significant commitment during the growth phase.
