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Pogo is seeking a Demand Generation Marketer to own B2B paid acquisition strategy and execution across multiple channels. You will manage paid social campaigns (LinkedIn, Meta), out-of-home advertising (billboards, direct mail), and other B2B channels targeting a narrow, high-value audience of senior decision-makers. The role combines strategic planning with hands-on execution: you'll develop channel and budget strategies, design geo-targeted and company/title-specific campaigns, optimize landing pages and ad creative, and measure performance through CAC, ROAS, pipeline contribution, and attribution models.
You'll work cross-functionally with marketing, sales, and design teams to drive full-funnel optimization and test unconventional distribution approaches. The ideal candidate brings 3–6 years of B2B paid acquisition experience at a SaaS company, with proven ownership of meaningful budgets across multiple channels. You should be analytically rigorous, data-driven in every spend decision, and comfortable operating with autonomy in a fast-moving environment. Experience with AI marketing tools, out-of-home/direct mail campaigns, or marketing to data/insights buyers is a plus.
This is not a pure media-buying role—you'll influence positioning, creative strategy, and pipeline impact alongside the GTM team. The company emphasizes measurement, iteration, and craft, with aggressive optimization based on performance. You'll have flexibility in work schedule and a minimum 20-day vacation policy plus unlimited PTO, though the seed-stage environment expects significant commitment and rapid iteration on priorities.
