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Anthropic is seeking an experienced Customer Programs Manager to build the operational foundation for scaling their customer marketing engine. This role sits at the intersection of customer advocacy, co-marketing partnerships, and measurement—managing the programs that turn customer proof into a powerful lever for building trust in beneficial AI.
You'll own the investment strategy behind customer co-marketing programs, including allocation tracking, spend pacing, agency coordination, and quarterly budget reconciliation across a rotating cohort of accounts. You'll develop and execute co-marketing plans with participating customers designed to grow Claude adoption while expanding the customer's own reach, coordinating closely with Growth Marketing on campaign strategy.
Key responsibilities include running the scaled co-marketing motion by co-producing high-quality creative assets with customers and deploying agency partners to amplify them as paid campaigns. You'll partner with Customer Marketing, Sales, and Partnerships to establish consistent criteria for customer selection and build the playbooks that keep the intake process scalable. You'll define how to measure the impact of customer marketing investments in collaboration with Marketing Ops and Data Science, then use that measurement framework to shape investment decisions with leadership.
You'll also report back to participating customers on what their participation returned, measured on outcomes they care about—reach, engagement, new customer acquisition. Throughout, you're expected to use Claude as a core operational toolkit, building skills and automating intake, triage, and other processes to create leverage for the team.
Ideal candidates have 7+ years in B2B SaaS marketing with at least 3 years in customer marketing, plus hands-on experience managing co-marketing or partner investment programs. You should be comfortable with reconciliation, forecasting, agency coordination, and stakeholder reporting. Experience managing agencies, building joint marketing plans, and defining program measurement is essential. Bonus qualifications include background in revenue operations or marketing analytics, hands-on Salesforce and BI tool proficiency, experience at developer-focused or AI/ML companies, and comfort standing up marketing program tooling.
