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Renaissance is a global leader in pre-K–12 education technology, used in over one-third of US schools and more than 100 countries. The company helps educators personalize learning paths for students through innovative solutions.
As a Customer Marketing Specialist, you will build and nurture a community of customers while fostering engagement and driving brand loyalty. You'll work cross-functionally with Marketing, Sales, Customer Success, and Product teams to showcase real-world impact and bring customer narratives to life.
Key responsibilities include:
- Identify, develop, and manage customer stories including case studies, testimonials, videos, and quotes
- Partner with Customer Success and Sales to source advocates and capture authentic customer insights
- Manage customer reference programs and maintain a library of customer proof points
- Collaborate with content, design, and external partners to produce high-quality customer assets
- Plan, execute, and manage customer-focused marketing campaigns across email, web, social, webinars, and events
- Support lifecycle marketing initiatives such as onboarding, adoption, renewals, and upsell campaigns
- Coordinate timelines, assets, and stakeholders to ensure campaigns launch on time and on brand
- Track campaign performance and share insights to optimize future efforts
- Align customer stories with key value propositions and product launches
- Support Sales with customer-driven assets that strengthen credibility
- Create a sense of belonging and connection among customers, enhancing the overall customer experience
- Recruit community members and customer advocates through various channels, including in-person events
- Support special projects as needed for the Marketing team
This role requires strong project management, cross-functional collaboration, and the ability to translate customer insights into compelling marketing narratives.
