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Pigment is an AI-powered business planning and performance management platform that helps organizations connect people, data, and processes for real-time strategic planning. Founded in 2019, the company has grown to 600+ employees across six global offices and serves industry leaders including Unilever, Snowflake, Siemens, and DPD. Pigment has raised nearly $400M from top-tier investors and was named a Visionary in the 2024 Gartner Magic Quadrant for Financial Planning Software.
As Customer Marketing Manager, you will lead marketing initiatives focused on customer acquisition, retention, and expansion. This role bridges product marketing and demand generation, working cross-functionally with sales, product, and customer success teams to drive growth. You will develop and execute customer-centric marketing campaigns, manage marketing automation and CRM initiatives, and create content that resonates with target personas across Finance, HR, and operations functions.
Key responsibilities include: developing go-to-market strategies for new product features and offerings; managing email campaigns, webinars, and customer events; analyzing campaign performance and optimizing conversion funnels; collaborating with sales on account-based marketing initiatives; and building customer case studies and testimonials. You will own marketing metrics and KPIs, report on ROI, and continuously refine messaging and positioning based on market feedback and competitive intelligence.
The ideal candidate has 5+ years of B2B SaaS marketing experience, with proven success in customer marketing, demand generation, or product marketing roles. You are data-driven, creative, and comfortable with marketing technology stacks. Strong communication skills, project management abilities, and a customer-first mindset are essential. Experience in financial planning, enterprise software, or analytics platforms is a plus.
