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Copado is the #1 DevOps Platform for Salesforce and the Cloud, serving 1,500+ innovative brands including Coca-Cola, T-Mobile, and Volkswagen. The company delivers an AI-enabled DevOps platform that unites non-technical admins and pro-code developers to orchestrate business application development and drive digital transformation across multi-cloud environments.
As Customer Marketing Manager, you will build and scale Copado's Customer Growth Engine, sitting at the intersection of Marketing, Customer Success, and Product. Your focus is driving customer adoption, expansion, and advocacy throughout the lifecycle, ensuring customers succeed and become strong market advocates.
Key responsibilities include:
**Customer Growth & Lifecycle Marketing**: Design and execute lifecycle marketing programs across onboarding, adoption, and expansion phases. Partner with Customer Success to drive product usage and engagement, and support consumption growth across the delivery lifecycle.
**Customer Campaigns**: Own marketing execution of key customer initiatives, including the 90/6 upgrade campaign (in partnership with Customer Success), feature adoption campaigns, and release awareness and enablement. Your goal is to drive customers to the latest versions, increase usage, and unlock value.
**Customer Advocacy & Proof**: Build programs that turn successful customers into advocates and case studies, creating proof points for the market.
**Cross-functional Collaboration**: Work closely with Customer Success, Product, and Sales teams to align on customer priorities and ensure marketing supports broader business objectives.
This role is ideal for a marketing professional with experience in customer-focused campaigns, lifecycle marketing, and cross-functional collaboration in a B2B SaaS or developer tools environment. You should be comfortable with data-driven decision-making and have a track record of driving measurable business impact through customer engagement programs.
