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Copado is the #1 DevOps Platform for Salesforce and the Cloud, serving 1,500+ innovative brands including Coca-Cola, T-Mobile, and Volkswagen. The company delivers an AI-enabled DevOps platform that unites non-technical admins and pro-code developers to orchestrate business application development and drive digital transformation across multi-cloud environments.
As Customer Marketing Manager, you will build and scale Copado's Customer Growth Engine, driving adoption, expansion, and customer advocacy throughout the customer lifecycle. This role sits at the intersection of Marketing, Customer Success, and Product, ensuring customers not only succeed but become strong proof points in the market.
Key responsibilities include:
**Customer Growth & Lifecycle Marketing:** Design and execute lifecycle marketing programs across onboarding, adoption, and expansion phases. Partner with Customer Success to drive product usage and engagement, and support consumption growth across the delivery lifecycle.
**Customer Campaigns:** Own marketing execution of key customer initiatives, including the 90/6 upgrade campaign (in partnership with Customer Success), feature adoption campaigns, and release awareness and enablement. Drive customers to the latest versions, increase usage, and unlock value.
**Customer Advocacy & Proof:** Build and scale customer advocacy programs, including case studies, testimonials, and reference programs. Amplify customer success stories and create proof assets that drive new customer acquisition.
**Metrics & Optimization:** Establish KPIs for customer marketing programs and track impact on adoption, expansion, and retention. Continuously optimize campaigns based on data and customer feedback.
You will work cross-functionally with Customer Success, Product, and Sales teams to ensure alignment and maximize customer impact. This is an opportunity to shape how enterprises adopt and scale AI-driven DevOps solutions.
