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Copado is the #1 DevOps Platform for Salesforce and the Cloud, serving 1,500+ innovative brands including Coca-Cola, T-Mobile, and Volkswagen. The company delivers an AI-enabled DevOps platform that unites non-technical admins and pro-code developers to orchestrate business application development and drive digital transformation across multi-cloud environments.
As Customer Marketing Manager, you will build and scale Copado's Customer Growth Engine, driving adoption, expansion, and customer advocacy across the entire customer lifecycle. This role sits at the intersection of Marketing, Customer Success, and Product, ensuring customers not only succeed but become the company's strongest proof in the market.
Key responsibilities include:
**Customer Growth & Lifecycle Marketing:** Design and execute lifecycle marketing programs spanning onboarding, adoption, and expansion phases. Partner with Customer Success to drive product usage and engagement, and support consumption growth across the delivery lifecycle.
**Customer Campaigns:** Own marketing execution of key customer initiatives, including the 90/6 upgrade campaign (in partnership with Customer Success), feature adoption campaigns, and release awareness and enablement programs. Drive customers to the latest versions, increase usage, and unlock value.
**Customer Advocacy & Proof:** Build and scale customer advocacy programs, including case studies, testimonials, and reference programs. Amplify customer success stories to support sales and marketing efforts.
**Metrics & Optimization:** Establish KPIs for customer marketing programs and continuously optimize based on data. Track adoption rates, expansion metrics, and customer satisfaction to demonstrate ROI.
You will work cross-functionally with Customer Success, Sales, and Product teams to ensure alignment on customer growth initiatives. This is an ideal role for someone passionate about customer success, comfortable with data-driven decision-making, and excited about scaling customer-centric marketing programs in a high-growth SaaS environment.
