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Alan is a prevention-focused insurance company serving 1M+ members across 40K+ companies, with €800M+ ARR. The company integrates insurance, prevention, and care into a unified user experience and is building a global leading organization with 1000+ employees.
The Customer Marketing team serves as Alan's voice to customers and channels customer feedback back into the organization. The team sits close to commercial operations to translate customer and market insights into compelling narratives, scalable programs, and actionable initiatives that drive customer adoption, commercial effectiveness, and business growth.
As a Customer Marketer, you will own meaningful customer marketing workstreams end-to-end, from diagnosis through rollout. You will translate customer, market, and field insights into clear narratives, useful programs, and concrete actions. You will collaborate across Sales, Customer Success, Product, Marketing, and local teams to advance initiatives. Key responsibilities include:
- Independently owning an ambiguous but defined Customer Marketing workstream from diagnosis through rollout
- Turning customer, market, and field insight into clear narratives, useful programmes, and concrete actions
- Working with Sales, Customer Success, Product, Marketing, and local teams to move initiatives forward
- Prioritizing opportunities based on customer needs, business impact, and available evidence
- Designing rollout, adoption, and feedback mechanisms
- Defining relevant metrics, measuring impact, and iterating based on results
- Connecting Customer Marketing work to adoption, commercial effectiveness, or business growth
The team's work includes turning customer and market insight into positioning and messaging; helping commercial teams communicate and adopt the value proposition; designing customer or segment go-to-market programs; supporting rollout and adoption across teams or markets; bringing field signals into Marketing, Product, and business decisions; and scaling useful assets and programs across markets and segments.
REQUIREMENTS:
- Experience owning a meaningful Customer Marketing, commercial, GTM, or customer-facing Marketing scope
- Strong customer and commercial judgment
- Ability to structure ambiguous problems and make clear choices
- Strong communication, narrative, and stakeholder management skills
- Experience turning insight into action, adoption, or measurable business impact
- Ability to work hands-on with limited direction
- Curiosity, adaptability, and willingness to expand scope over time
- Target compensation level: B1-C1 range per Alan's compensation framework
