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Spring Health is a global mental health platform on a mission to eliminate barriers to mental health. The company delivers personalized support through an AI-native platform spanning self-guided tools, coaching, therapy, medication management, and specialty care. Spring Health reaches over 170 million people worldwide through employers, health plans, and partners, with outcomes validated by JAMA Network Open.
The Customer Advocacy Director is a senior individual contributor role responsible for building customer advocacy as a strategic growth lever. This role owns the end-to-end strategy and execution of how customer stories drive pipeline, improve win rates, and strengthen market credibility.
Key responsibilities include: developing and executing the customer advocacy strategy in partnership with VP and C-level stakeholders across Sales, CS, Marketing, and Product; building the customer storytelling engine by producing case studies (written and video) and extracting proof points for sales and campaigns; scaling the reference program with a segmented database tracking reference status and participation; identifying and cultivating customer champions for speaking, advising, and advocacy opportunities at conferences and webinars; driving the annual customer awards program from nomination through announcements and leveraging winners for case studies and PR; owning the Customer Advisory Board strategy (~50 participants) including 1 annual in-person meeting and 2-3 virtual sessions; activating customers for regional events; and building foundational infrastructure including customer databases, give/get frameworks, and RevOps connections to pipeline and revenue.
Success is measured by consistent sales use of customer proof points, improved win rates on reference-influenced deals, a pipeline of customer stories covering key segments and personas, a productive luminaries program generating speakers and press mentions, a fully-engaged CAB with strong NPS and product-influencing insights, and clear executive recognition of customer advocacy as a strategic revenue driver.
This is a full-time remote position reporting to the Senior Director of B2B Content and Communications, with occasional travel for company events.
