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Salary: USD 80,000 - 90,000 / annual
Fabletics seeks a CRM Marketing Specialist to design and execute integrated multichannel communication strategies across email, SMS, and mobile app platforms. Reporting to the Sr. Director of CRM Marketing, you will own the full campaign lifecycle from strategy through execution, including A/B testing, performance optimization, and quality assurance. You'll coordinate with creative, product, and cross-functional teams to deliver customer-centric campaigns that drive brand growth in emerging markets.
Key responsibilities include: managing multichannel campaign coordination and execution; building and maintaining an ongoing A/B testing pipeline with detailed performance reporting; optimizing campaign performance through data analysis, trend evaluation, and competitive benchmarking; briefing creative teams on marketing direction; project managing cross-functional deliverables; owning QA processes to ensure accuracy and compliance; and tracking competitor and industry developments to inform best-in-class mobile and email experiences.
You bring 2–4 years of CRM experience with demonstrated expertise in email, SMS, and mobile app marketing. You have hands-on experience with testing, segmentation, personalization, and marketing automation techniques. Strong analytical skills enable you to interpret campaign performance data and optimize results. You're detail-oriented, ensuring campaigns meet quality standards and performance targets. Excellent communication and project management skills allow you to collaborate effectively across stakeholders. You thrive in fast-paced environments and bring enthusiasm and energy to your work. Advanced proficiency with Emarsys or similar CRM platforms is required. Foundational AI literacy and experience with generative AI tools are valued, along with a proactive mindset to experiment with emerging technologies for productivity and innovation.
