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Fever is a global tech platform for culture and live entertainment, reaching over 300 million people monthly across 55+ countries. Secret Media Network (SMN), Fever's lifestyle publisher division, operates 100+ hyper-local city guides (Secret NYC, Secret London, etc.) that reach over 100 million people weekly through websites and social media.
You will own the global newsletter strategy and execution across all active Secret Media Network cities. This role combines content planning, automation, performance analysis, and stakeholder coordination to drive engagement, retention, and monetization through CRM channels.
Key Responsibilities:
- Define and own newsletter content strategy across all active cities and markets, establishing editorial frameworks and best practices for consistency and scalability.
- Serve as the central point of contact for all newsletter-related initiatives, coordinating between editorial, branded content, marketing, and commercial teams.
- Build and maintain newsletter calendars aligned with editorial priorities, events, and seasonal moments.
- Create, manage, and optimize automated email flows and triggers to support user lifecycle goals (acquisition, engagement, retention, reactivation).
- Collaborate with technical and data teams to implement scalable CRM processes and maintain segmentation, targeting, and personalization structures across markets.
- Track and analyze newsletter KPIs (open rates, click-through rates, engagement, retention, revenue contribution) and build regular performance reports and dashboards.
- Use data insights to continuously optimize subject lines, formats, content mix, and send strategies.
- Balance editorial value with monetization to maintain audience trust while supporting sponsored placements and branded storytelling.
- Establish and document CRM workflows, guidelines, and best practices ensuring compliance with brand voice, editorial standards, and data privacy regulations.
- Manage project timelines across multiple cities and stakeholders, identifying opportunities to improve efficiency through tooling, automation, and AI-driven processes.
Requirements:
- 3+ years of experience in CRM, email marketing, newsletter management, or lifecycle marketing within a media, agency, or digital brand environment.
- Deep understanding of the newsletter ecosystem, including content strategy, deliverability, and performance optimization.
- Strong editorial sensitivity and ability to curate content for diverse audiences.
- Experience working cross-functionally with editorial, marketing, commercial, and product teams.
- Highly analytical with ability to turn data into clear insights and action plans.
- Comfortable managing multiple markets, stakeholders, and deadlines simultaneously.
- Proficiency in English; additional languages a plus.
- Experience with CRM and email platforms (Salesforce, Braze, Mailchimp, Iterable, HubSpot, or similar).
- Familiarity with analytics and reporting tools (Excel, Metabase, Airtable, etc.).
- Detail-oriented, organized, proactive, with strong problem-solving mindset.
- Excited to work in a fast-paced, international, growth-driven environment.
