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Zocdoc is a healthcare marketplace that empowers patients by making it easy to find and book in-person or virtual care across all 50 states, 200+ specialties, and 12,000+ insurance plans. As a CRM Marketing Manager, you'll own end-to-end campaign development and execution to drive patient engagement, sessions, and rebookings through email, SMS, push notifications, and in-app messaging.
Your responsibilities include:
- Owning the complete campaign lifecycle: list/segment creation, test setup, email development, QA, deployment, and analysis
- Developing, planning, executing, and optimizing CRM campaigns using hypothesis-driven A/B and multivariate testing
- Brainstorming and collaborating with cross-functional teams (Engineering, Product, Analytics, Design, Brand) to execute campaigns and support initiatives independently
- Monitoring deliverability and email health metrics to optimize communication frequency and format
- Tracking and owning CRM metrics (sends, opens, clicks, sessions, app downloads, bookings) and ensuring send triggers function properly
- Driving engagement and booking targets
You'll succeed in this role with 5+ years of experience in analytical CRM marketing, a proven track record of impactful campaigns, strong Excel and Looker skills, and deep Braze expertise including HTML proficiency. SQL and Looker experience is preferred. You're detail-oriented, data-driven, strategic yet hands-on, and thrive in fast-paced environments managing competing priorities.
Zocdoc offers a hybrid work environment at their Soho location, unlimited vacation, 100% paid health benefits, 401(k) matching, wellness programs, sabbatical leave after 5 years, competitive parental leave, and daily catered lunch.
