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Funko is seeking a CRM Manager to lead customer retention and lifecycle marketing strategy across the EMEA region, with primary focus on the UK market. Reporting to the Senior Director of Retention & Content, you will oversee the EMEA CRM team and drive customer engagement, retention, and lifetime value through data-driven, personalized campaigns across email, SMS, WhatsApp, and emerging owned channels.
Key responsibilities include developing and executing EMEA-specific lifecycle marketing strategies aligned with global brand standards while tailoring to regional audience behaviors and regulatory requirements. You will own the regional CRM calendar and roadmap, localize global campaigns to reflect cultural moments, and partner cross-functionally with acquisition, digital, and customer service teams to deliver seamless customer experiences.
You will leverage CDP and first-party data to define advanced segmentation, personalization, and automation strategies that drive customer lifetime value. Act as the regional expert on CRM platforms (Klaviyo, Wunderkind, etc.), optimizing tools and integrations while supporting global platform rollouts. You will own the regional experimentation roadmap, embedding a test-and-learn approach to continuously optimize performance and inform global best practices.
As a people leader, you will provide strategic direction to the EMEA CRM team, empowering them to execute day-to-day campaign management and automation programs. Partner with global retention leadership on priorities, ways of working, and team development. You will own regional CRM performance reporting, defining KPIs across engagement, conversion, retention, churn, and customer lifetime value, then translate insights into actionable strategies that drive incremental revenue and efficiency.
Required experience includes significant background in CRM and lifecycle marketing with proven track record of driving retention and revenue growth. You need strong commercial insight, deep understanding of CRM strategy (segmentation, automation, personalization, customer lifecycle management), and hands-on experience with leading CRM platforms and data structures. Advanced analytical skills, team leadership experience, excellent stakeholder management, and strong project management capabilities are essential. eCommerce or DTC experience preferred; Shopify experience beneficial but not required. Passion for customer experience and genuine interest in pop culture and the Funko brand valued.
