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Raisin is a leading fintech platform connecting consumers with banks across the EU, UK, and US to access better savings and investment rates. The company manages over 80 billion euros in assets for more than one million investors.
You will own the CRM strategy for Raisin's investment products, driving customer engagement and growth through multi-channel campaigns. Your core responsibilities include developing and executing CRM campaigns across email, push notifications, web, and direct mail; scaling the savings-to-investment cross-sell strategy with continuous testing and optimization; and leading international expansion of CRM efforts into the Netherlands, Ireland, and Spain beyond the current German market.
You'll partner closely with the Investment Products team to translate complex financial topics (pensions, ETFs, tax implications) into consumer-friendly marketing communications. You'll leverage data and AI-driven insights to refine audience segmentation, improve campaign performance, and discover new engagement patterns. This role requires deep expertise in CRM channels, automation, segmentation, and KPI reporting.
Key qualifications include 3+ years of professional CRM experience, C2-level proficiency in English and German (mandatory), and a strong passion for investment products. You should be equally comfortable with creative campaign development and data analysis. Experience in financial services, multi-market CRM strategy, cross-selling, print direct marketing, and tools like Bloomreach or Looker are highly valued. Additional language skills in Dutch or Spanish are a plus.
Raisin offers hybrid working (twice weekly in office, with Wednesday as core collaboration day), 28 days holiday plus bank holidays, £1,700 annual development budget with 4 training days, and a stakeholder pension scheme.
