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Tripadvisor is seeking a strategic and data-driven CRM Manager to lead the development and execution of comprehensive, full-funnel customer relationship marketing initiatives. This role is responsible for stimulating user engagement, boosting conversion rates, and fostering long-term retention through personalized and targeted messaging across multiple channels including email, push notifications, in-app messages, and onsite experiences.
Key responsibilities include conceptualizing and launching innovative CRM campaigns across all channels to support lifecycle marketing, product launches, and promotional offers. You will forge strong partnerships with product and marketing teams to effectively communicate new features and drive product adoption through compelling, audience-resonant messaging. The role requires leveraging customer data, behavioral insights, and predictive analytics to segment audiences and deliver personalized experiences tailored to individual user preferences and customer journey stage.
You will drive a cohesive full-funnel strategy by connecting offsite messaging with onsite experiences, collaborating with web and product teams to optimize user flows and maximize conversion rates. Performance tracking is critical—you'll analyze campaign data to identify trends, optimize targeting strategies, and share actionable insights with cross-functional stakeholders through regular reporting.
The ideal candidate will develop and refine customer journey maps to visualize key touchpoints throughout the lifecycle and identify optimization opportunities. You'll leverage AI and machine learning tools to enhance segmentation, personalization, send-time optimization, and overall campaign performance, partnering with analytics teams to test and implement AI-driven solutions that improve efficiency and customer experience.
Required experience includes 3–5 years in CRM or lifecycle marketing, preferably with digital products or subscription-based businesses. You must demonstrate deep understanding of email marketing, push notifications, in-app messaging, and retargeting best practices, combined with a strong analytical mindset and ability to derive actionable insights from data. Excellent cross-functional collaboration, project management, and communication skills are essential, along with a creative, customer-centric approach to problem-solving.
