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LemFi is a fintech platform serving migrant workers and diaspora communities with remittances, multi-currency accounts, savings, eSIMs, and credit products. As Senior CRM Executive, you will own the end-to-end execution of email, push, in-app, and SMS campaigns across all product lines.
You will report to the Senior CRM Manager for Campaigns and collaborate daily with Growth Managers, Product Marketing, Design, and Compliance teams. This is a high-volume, high-stakes role where accuracy and attention to detail are critical—a wrong segment, broken link, or compliance issue directly impacts customer experience and trust.
Key responsibilities include:
- Building and launching campaigns end-to-end in the marketing automation platform (segments, content, scheduling, send)
- Translating campaign briefs into clear technical builds and pushing back on unclear or problematic requests
- QA-ing all sends before launch, verifying targeting, personalization, links, localization, and compliance
- Running A/B tests on subject lines, timing, offers, and channels; documenting and scaling winning variations
- Managing the campaign calendar to prevent customer message fatigue
- Reporting campaign performance with actionable metrics: reach, conversion, revenue impact
- Identifying repetitive work and building templates or automations to increase efficiency
You will be the trusted operator the business relies on to deliver campaigns correctly at scale.
REQUIREMENTS:
- 1–3 years of hands-on CRM, email marketing, or lifecycle marketing experience, ideally in fintech, e-commerce, or high-frequency consumer products
- Proficiency with a marketing automation platform (Customer.io, Braze, Iterable, or similar); you build campaigns yourself
- Working knowledge of Liquid and HTML for personalized, dynamic content
- Strong attention to detail; ability to catch targeting errors, broken links, and compliance issues before send
- Ability to pull your own analytics using basic SQL or BI tools (Tableau, Looker, Amplitude, Mixpanel)
- Bias toward shipping: prefer launching, measuring, and iterating over endless refinement
- Comfortable using AI tools to accelerate copy variants, translations, and QA
NICE TO HAVE:
- Lived experience or deep empathy with migrant or diaspora communities
- Language skills in Italian, Portuguese, German, Mandarin, Wolof, or Swahili
- Experience running campaigns in regulated or compliance-sensitive environments
