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Salary: USD 64,000 - 71,000 / annual
Fanatics Betting & Gaming is seeking a CRM Associate to serve as the operational backbone of the Commercial CRM program. Reporting to the Senior Manager, Commercial CRM, you will own the day-to-day execution of customer communications campaigns across email, push, and in-app messaging channels.
You will be responsible for end-to-end campaign builds using XtremePush and Movable Ink, including audience selection, asset approval, dynamic content configuration, scheduling, and deployment. Your role includes comprehensive QA testing to ensure all links, offers, segmentation, and personalization render correctly across devices, and real-time monitoring of live sends to escalate or resolve deployment issues immediately.
You will manage the creative workflow for the Commercial CRM team, running point on all creative requests—managing intake, briefs, timelines, and delivery coordination with the Creative team. You'll track creative status, flag deadline risks early, and secure approvals to ensure assets meet channel specifications and campaign requirements.
Compliance and legal approvals are critical: you will ensure all customer communications receive required legal and compliance sign-off prior to deployment, maintaining documentation and managing the review workflow to prevent delays or unapproved sends.
You will partner with Promo Ops and Customer Service to investigate customer-reported issues (missing offers, broken links, eligibility questions), identify root causes, and drive resolution. You'll feed recurring issues back into process improvements that reduce contact rates and enhance customer experience.
Operational excellence is core to the role. You will maintain campaign calendars, trackers, and documentation to keep the team organized and audit-ready. You'll identify opportunities to streamline build workflows, templatize recurring campaigns, and improve speed to market. You're expected to leverage AI tools and automation to improve efficiency across builds, QA, and reporting.
The role operates Monday through Friday with some after-hours and weekend work expected given the live sports calendar and key promotional moments.
**Requirements:**
- Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
- 1+ years of experience in CRM, marketing operations, or campaign execution across email, push, and/or in-app channels
- Hands-on experience with CRM platforms such as XtremePush or Braze and personalization tools such as Movable Ink strongly preferred
- Exceptional attention to detail with strong QA mindset
- Strong organizational and project management skills to juggle multiple campaigns, creative requests, and deadlines simultaneously
- Clear communicator who can coordinate across Creative, Legal, Promo Ops, and Customer Service teams
- Calm, solutions-oriented approach to troubleshooting in a fast-paced, live environment
- Passion for sports, betting, and gaming products strongly preferred
- Genuine curiosity about AI tools—experience experimenting with LLMs or automation to speed up drafting, QA, reporting, or repetitive work
- Interest in or exposure to SQL—ability or appetite to learn to pull and validate audiences, sanity-check segmentation, and self-serve simple data questions
