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Reducto is an agentic document platform serving leading AI teams and enterprise customers. The company has grown 8x YoY, raised $108M from top-tier investors (a16z, Benchmark, First Round), and partners with companies like Harvey, Vanta, Scale, and FAANG firms.
As Reducto's first in-house Video Producer, you will build the video function from the ground up and own the complete creative process: ideation, scripting, pre-production, filming, lighting, sound, editing, and delivery. You'll define how Reducto tells stories through video across product launches, customer case studies, developer content, and company culture.
Key responsibilities include:
- Conceive and produce the full range of video content: product launches, customer stories, technical explainers, developer interviews, employee profiles, and event coverage.
- Develop repeatable video series and original formats that establish a distinctive visual and editorial voice for Reducto.
- Create customer case-study videos by working directly with customers to capture their use of Reducto.
- Partner with engineering and developer relations to produce technical demos, explainers, and educational content.
- Capture company culture through employee profiles, founder content, office moments, off-sites, and conferences.
- Repurpose each production for multiple channels: YouTube, LinkedIn, X, TikTok, and paid campaigns.
- Create motion graphics, animation, and visual elements to clarify product stories.
- Experiment with emerging AI tools for animation, asset generation, and editing while maintaining creative judgment.
- Collaborate with the broader marketing team to align video with launches, campaigns, and company priorities.
- Build systems and workflows for a high-output video function, including equipment recommendations, asset organization, and external support.
You'll work closely with founders, engineers, sales, customers, and the broader team in a fast-moving, early-stage environment. This role combines storytelling instincts with hands-on production resourcefulness and requires the ability to make technical ideas feel clear, creative, and compelling.
REQUIREMENTS:
- Strong portfolio of work you personally produced, filmed, and edited, with clear explanation of your role in each project.
- High bar for quality and craft, with strong attention to detail: framing, sound, pacing, design, and final edit.
- Deep curiosity about AI and technology, with interest in highlighting human stories behind technical innovation.
- Excellent storytelling instincts and ability to find compelling narratives in products, people, and company moments.
- Ability to direct non-professional on-camera talent and help them feel natural and confident.
- Full ownership mentality—you turn ideas into briefs, schedule shoots, and complete edits independently.
- Experience is not measured by years; evidence of recognizing strong stories, executing them, and delivering results is what matters.
BONUS EXPERIENCE:
- Sole or first video hire at an early-stage or high-growth startup.
- Multidisciplinary creative background spanning video, photography, design, journalism, writing, or social content.
- Experience in media: YouTube, digital publications, newsrooms, documentary production, or creator-led channels.
- Content production for technical, developer, or B2B audiences.
- Customer interviews, event coverage, conference filming, or documentary-style storytelling.
- Built or grown a social or YouTube channel with understanding of format, pacing, packaging, and distribution impact.
