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Tala is an AI-native credit infrastructure company connecting global capital to emerging markets. The company has distributed over $9 billion to 14+ million customers across Africa, Latin America, and Asia, and operates a remote-first model with hubs in Santa Monica, Nairobi, Mexico City, Manila, and Bangalore.
In this role, you will own the LATAM creative roadmap, driving creative strategy and ideation for performance marketing campaigns. You'll research and pitch new concepts, analyze market trends and competitor strategies, and work with artists to refine paid media, ASO, and partner creative. You'll manage weekly testing and performance reporting, reviewing ad metrics in analytics platforms and translating data into actionable insights for vendors and creative teams.
You'll oversee creative production and contractor management end-to-end: developing concepts, copy, scripts, and visual direction; writing detailed briefs for internal artists and external contractors; managing production timelines and feedback rounds; and preparing final assets for launch. Budget management responsibilities include reviewing contractor invoices monthly, maintaining budget tracking, and coordinating payments with accounting.
Cultural adaptation is a key part of the role—you'll ensure winning concepts resonate across LATAM geographies while meeting market-specific legal and compliance requirements. You'll collaborate cross-functionally with Brand, Product, and Customer Research teams, participate in partner meetings, and develop growth initiatives. The role requires flexibility for global working hours, including occasional late starts or finishes when coordinating with US and Asia teams.
**Requirements:**
- 5+ years of experience in a creative strategy role, preferably in an agency or in-house marketing team
- Proven track record of developing and executing creatives tied to successful performance marketing results
- Strong understanding of marketing principles, brand strategy, and consumer behavior
- Fluent Spanish and English, with ability to write natural Spanish copy
- Experience managing freelance or contractor creative production, timelines, and budgets
- Excellent communication, presentation, and interpersonal skills
- Proficiency in creative research tools, project management tools (e.g., Jira), and marketing analytics platforms (e.g., Google Analytics, Adjust, Looker, Excel)
**Preferred:**
- 3+ years of experience working with performance marketing teams
- 3+ years of experience in graphic design or motion design
- Familiarity with marketing in regulated financial services (disclaimers, compliance requirements)
- Cultural understanding of LATAM markets beyond Mexico
