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Wildlife Studios is seeking a Creative Strategist to own creative strategy for one or more games, combining market analysis, data-driven decision-making, and creative judgment to drive performance at scale.
You will build and evolve creative strategy in partnership with Product Marketing Managers, Game Directors, and the in-house Studio team. Your core responsibilities include: maintaining continuous competitive and market intelligence across platforms like TikTok and Meta; authoring strategic briefs that guide Studio production; partnering with teams through production handoff with particular attention to complex formats like playable ads; and bringing creative taste and judgment to critique and refine work.
You will analyze creative performance across metrics including Spend Share, IPM, CTR, CPI, ROAS, hook and hold rates. You will identify patterns, define test methodologies with PMMs and Data Scientists, and document learnings into a structured knowledge base so insights compound across creatives, games, and time.
The team operates with a core conviction: AI is now a method of work, not a side tool. You will use AI to multiply output, feed structured signal into the system, curate results, and apply judgment where machines cannot.
Required: 5+ years combining analytical rigor with strategic and creative judgment (backgrounds in Marketing Analytics, Growth, Brand Performance, Performance Marketing, or Creative Strategy welcome). Strong fluency with performance marketing logic and metrics; demonstrated ability to read markets and translate insights into action; comfort using AI tools as daily leverage; familiarity with market intelligence tools like Sensor Tower or AppMagic; fluent English and Portuguese communication.
Nice to have: mobile gaming or app marketing experience; background in digital-first companies or marketing; familiarity with motion design, video, or playable ads; experience running structured A/B tests on creative.
You think in systems, have strong taste and creative judgment, are naturally curious about markets and trends, pragmatic about iteration, write with clarity and precision, and operate with high autonomy in fast-moving environments.
