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OpusClip is hiring a Performance Creative Strategist to own ad creative strategy across its product portfolio, including OpusClip (flagship AI video clipping product) and Agent Opus (agentic AI video creation). This role sits at the intersection of creative and performance marketing, responsible for analyzing what works in ad creative, identifying whitespace opportunities, translating insights into creative hypotheses, and executing from brief to launch.
Key responsibilities include: (1) owning creative intelligence through analysis, reporting, and competitive benchmarking; building internal dashboards and creative analysis systems using AI coding tools; organizing and quantifying creative coverage across formats, angles, and use cases; analyzing ads and competitor creatives using tools like Foreplay to uncover winning patterns. (2) Unlocking growth by partnering with the Head of Growth to identify ICP hypotheses and messaging opportunities; developing creative hypotheses for paid channels; determining which ideas deserve investment. (3) Managing the end-to-end paid creative pipeline across UGC creators, influencer content, static concepts, in-house production, and external video production; owning creative from brief to launch including writing briefs, sourcing creators, collaborating with designers, and ensuring quality. (4) Working closely with external media buying partners to maintain a steady pipeline of high-quality creative tests and ensuring alignment between creative and media buying strategy. (5) Translating creative learnings into actionable insights that influence product positioning, messaging, and broader marketing strategy across the company.
Ideal candidate is highly organized and type-A without sacrificing creativity; strong multitasker who can context-switch between products; excellent at managing freelancers and contractors with clear instructions and tight timelines; deeply knowledgeable about ad creative strategy and social media trends with a camera roll full of creative inspiration; hyper-aware of the AI landscape including frontier labs and AI creative tools; understands media buying fundamentals including post-Andromeda creative strategy, modern testing methodologies, and ad platform best practices. OpusClip is a $50M-funded AI video company with 10M+ users, backed by SoftBank Vision Fund and other top investors, headquartered in Mountain View with a team of 100.
