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Nourish is an AI-native digital health platform and the country's largest dietitian-led metabolic health clinic. The company matches patients with 10,000+ Registered Dietitians, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states. Founded four years ago, Nourish has completed millions of appointments, achieved 3x year-over-year growth, and partnered with health plans covering 200M+ Americans across 250+ health systems. In 2026, the company raised a $100M Series C (total funding: $215M) led by Menlo Ventures with participation from Thrive Capital, Index Ventures, J.P. Morgan Growth Equity Partners, Maverick Ventures, Y Combinator, BoxGroup, Atomico, Daybreak, and Operator Partners.
As Creative Strategist, you will own the Creative Strategy function at Nourish, reporting to the Head of Growth & Marketing. You will set strategy and vision, develop the creative roadmap, collaborate with the Production team to execute it, and own the learning loop that fuels ongoing strategy refinement. Your responsibilities include:
• Own ideation, concepting, and briefing: Combine research and inspiration with high-level strategy to develop sharp ad concepts with diverse executions, then translate them into strong creative briefs.
• Collaborate with Production: Work closely with Design, Copy, Video, and UGC teams to produce high-quality, performant ads across all channels.
• Inform the creative learning loop: Analyze creative performance data to identify patterns in what works and what doesn't, then use those insights to evolve strategy and roadmap.
• Partner cross-functionally: Collaborate with Media Buying, Creative Production, Product, and other teams to grow paid acquisition channels.
You will fully own the creative strategy roadmap across all channels and audiences, with opportunity to expand to new ones. This is a full-time, hybrid role based in the Flatiron office in NYC, requiring 3+ days per week in-office. The company is looking for candidates who are local or open to relocating.
REQUIREMENTS:
• 2-4 years of experience in creative strategy and/or growth marketing, with demonstrated experience managing to growth KPIs and working directly with creative production teams.
• Strong creative performance instincts: intuition for what will and won't work on paid channels, and understanding of what makes a good ad.
• Creatively generative: consistently produce diverse ad concepts, deeply understand patient barriers and motivations, and stay current with cultural trends.
• Strong cross-functional collaboration skills, especially with creative teams and media buying; ability to extract great output from Design and Copy partners.
• Fluent in performance data: strong numbers sense, pattern matching across tests, and ability to translate creative analysis into tactical and strategic decisions.
• Thrive in high-growth, high-stakes environments where you deliver results and stay close enough to the work to catch issues.
