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Salary: USD 71,000 - 107,000 / annual
AppLovin is hiring a Creative Strategist to build the creative engine for Gist, a new consumer social app focused on curiosity-driven content. This is a hands-on role at the intersection of storytelling and performance data, owning creative strategy for paid social advertising across Meta, TikTok, Google, and other platforms.
Key responsibilities include identifying and recruiting top creators whose audiences and content align with Gist's voice, then briefing them to produce authentic, platform-native content. You'll develop creative concepts, write scripts, and direct editors to produce 10+ ad variants weekly. You'll build and run a structured creative testing framework—testing hooks, formats, CTAs, and audience angles—and translate performance signals into the next hypothesis.
You'll analyze CVR, CPI, CPA, and ROAS data to identify what's working and brief subsequent creative rounds. You'll partner with the performance marketing manager to connect creative decisions directly to user acquisition outcomes, and stay ahead of content trends and platform formats to keep creative fresh and competitive.
The role is ideal for someone with 3–5 years in paid social creative strategy, with Meta Ads as a primary channel. You should have a proven track record working directly with top creators—identifying talent, building relationships, and extracting best work. You understand what makes creator content feel authentic versus forced, and can translate that into high-performing paid social. You're quantitative by nature, measuring success in CVR lifts, CPA deltas, and ROAS impact. A portfolio of creator-led campaigns that performed well creatively is expected. You're comfortable writing scripts, directing shoots, or cutting rough edits. Experience with AI tools like Claude Code or Cursor is strongly preferred, as is consumer app or DTC brand background.
This is a zero-to-one moment for Gist, so you'll establish a scalable creator network and data-driven creative testing system from scratch, directly influencing how the app shows up across paid social during critical early growth.
