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Slingshot AI is seeking a Creative Performance Lead to join the marketing team, reporting to the head of growth. The role owns the end-to-end creative motion for D2C paid social campaigns, identifying, creating, testing, and scaling creative assets that drive user acquisition for Ash, an AI-powered mental health support platform.
Key responsibilities include: owning a weekly experimentation loop (hypothesis, A/B test, analyze, iterate); building repeatable systems for testing cadence, angle libraries, and user language banks; creating winning concepts and managing the creative budget; writing hooks, headlines, overlays, and scripts in authentic voice; briefing creators at volume with network-specific approaches; coaching creators with feedback; collaborating with media buyers on weekly cadence to review KPIs and test performance; and developing product and audience understanding that informs what creative resonates.
You will set the visual and verbal point of view for Ash in market, ensuring differentiation from competitors. This is a hands-on role requiring you to produce assets yourself using AI tools, Figma, CapCut, and similar platforms—not just brief creative work.
Ideal candidates come from either paid social moving into creative, or creative moving toward performance marketing. You have experience writing performance copy, can set up clean tests with clear success criteria, read results honestly, and defend creative decisions with data and reasoning. Consumer and subscription background is preferred; SaaS experience is not a fit. You want to work on mental health for a reason you can articulate.
Nice-to-haves include media buying experience, funnel and landing page optimization skills, and experience building or running creator/UGC pipelines.
Slingshot is a well-funded Series A company ($93M raised from Andreessen Horowitz, Radical Ventures, Forerunner Ventures, and top-tier tech investors) with offices in New York City and London. The team spans machine learning, product, engineering, conversational design, clinical, growth, and operations.
