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OpenAI is seeking an experienced Creative Director to lead creative excellence across its Growth team's global initiatives. This is a generalist creative role requiring equal comfort with strategy development, concept creation, agency direction, and execution refinement.
You will work across B2B and B2C initiatives spanning paid media, social, lifecycle, product launches, and emerging opportunities. Your core responsibility is translating business objectives and audience insights into distinctive, effective, and culturally relevant creative work. You'll partner closely with Growth Marketing, Brand, Product Marketing, Production, and external agencies to raise creative output quality while maintaining the speed and agility of a high-performing growth organization.
Key responsibilities include:
- Leading creative direction across growth initiatives by establishing high standards for storytelling, design, writing, relevance, and quality
- Translating business objectives, audience insights, and performance data into clear creative direction and breakthrough ideas
- Developing concepts and narratives that scale globally while remaining locally relevant
- Partnering with Growth Marketing to shape briefs and define creative approaches balancing experimentation with brand integrity
- Directing external agencies through feedback and quality assurance
- Evolving creative processes and systems to enable faster execution without compromising quality
- Identifying patterns in testing, audience behavior, and campaign performance to inform future creative decisions
- Collaborating with designers, writers, motion teams, producers, and strategists
- Balancing long-term thinking with rapid execution
- Navigating ambiguity and serving as a trusted creative partner to cross-functional stakeholders
The role is based in New York with periodic travel to other OpenAI offices.
Requirements:
- 10+ years of experience in creative roles, including leading multidisciplinary work across social, growth, and/or integrated marketing
- True creative generalist with strategic thinking and strong execution/craft instincts
- Demonstrated expertise in social-first creative with deep understanding of platform translation and in-feed resonance
- Portfolio demonstrating exceptional creative judgment and leadership across channels and formats
- Comfort using data, testing, and audience insights to sharpen creative thinking without constraint
- Experience working with and directing agencies
- Ability to thrive in fast-moving environments without sacrificing quality
- Energized by shaping how transformative technology is understood and adopted globally
Nice to have:
- Experience across B2B and consumer audiences
- Experience building creative for global markets and localization at scale
- Familiarity with AI-enabled creative workflows and emerging creative tools
- Experience directing film, photography, creator, or production partners
- Passion for mentoring and developing creative talent
