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Boulevard is a client experience platform for appointment-based self-care businesses (salons, spas, medspa, barbershops). Founded in 2016, the company empowers self-care entrepreneurs with modern, user-friendly software that helps them thrive.
As Creative Director, you will define and lead Boulevard's creative vision across all touchpoints, building a cohesive, modern, and scalable creative system. You'll own how Boulevard shows up visually and experientially, ensuring the brand resonates with the creative, design-forward entrepreneurs who use the platform.
Key responsibilities include:
- Setting and evolving Boulevard's creative vision to ensure distinctive, cohesive brand presence across all channels
- Translating brand strategy into compelling creative across campaigns, digital, social, web, events, and experiential
- Leading large-scale brand campaigns and always-on creative systems that drive awareness, engagement, and pipeline
- Building and scaling a high-performing in-house creative team across design, copy, video, and emerging formats
- Operating as a player-coach—providing hands-on creative direction on key initiatives while mentoring the team
- Establishing and upholding high standards for creative quality, consistency, and craft
- Owning and evolving Boulevard's visual identity system
- Partnering closely with Brand, Content, Product Marketing, Demand Gen, and Product Design for unified storytelling
- Leading creative reviews and building alignment with cross-functional stakeholders
- Managing relationships with external agencies, freelancers, and production partners
- Integrating AI-powered tools into the creative process while maintaining craft and brand integrity
- Ensuring creative work drives measurable business impact across awareness, engagement, pipeline, and customer experience
You'll need 10+ years in creative leadership roles (ideally B2B SaaS or high-growth tech) and 5+ years leading multidisciplinary creative teams. Experience at the intersection of B2B SaaS and consumer lifestyle brands is a distinct advantage. Strong strategic instincts, exceptional taste, and the ability to connect creative decisions to business outcomes are essential.
