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Baba is a Series A applied AI lab modernizing risk and care delivery for Medicare beneficiaries. The company has grown rapidly, completing tens of thousands of appointments and partnering with health plans covering 4+ million beneficiaries. The team is half engineers, a third former founders, with talent from Ramp, Stripe, Palantir, MIT, and CMU.
As Creative Director, you'll lead all video and storytelling for Baba across two registers: cinematic, documentary-quality patient and customer stories that demonstrate outcomes; and casual, creator-style content from the founder and team that builds recognizable voices in Medicare and healthcare AI.
You'll own production end-to-end: directing, shooting, and editing yourself much of the time, while managing a freelance bench and budget. You'll work closely with Baba's Founding Designer to maintain brand consistency and partner with Growth and Partnerships teams to feed content across paid, organic, and sales channels.
Key responsibilities include finding and earning trust with patients, families, clinicians, and partner organizations to produce documentary-quality films and case studies; building a sustainable creator-style content program for the team with short-form video, clips, and behind-the-scenes pieces; producing launch films and brand pieces; creating performance and sales creative for paid channels and customer-facing proof; and sourcing/directing videographers, photographers, and editors while building repeatable, AI-assisted workflows for asset repurposing.
You should have 5+ years producing video and content in agency, editorial, brand, or startup settings, with a portfolio showing both cinematic story work and short-form creator content. You can shoot, direct, and edit yourself and know when to bring in crew. You're an outstanding storyteller who can find the human, memorable moments without sentimentality. You've built content for founders or executives and understand short-form platforms. Experience with older adults, patients, or healthcare is a plus. You're a builder who owns things end-to-end, moves quickly, and is comfortable with AI tools.
This is a full-time, hands-on role based in Baba's Soho office in NYC, with regular travel for shoots.
