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Grey, part of WPP's creative network, is seeking a Mid-Level Copywriter to develop compelling concepts, engaging stories, and sharp copy for cross-channel campaigns. You will work in close partnership with Art Directors to translate client messages into unexpected, emotionally resonant, and strategically grounded work for major global brands including Procter & Gamble, Volvo, Coca-Cola, and Circle K.
Key Responsibilities:
- Independently develop creative concepts and campaigns based on strategy, writing persuasive headlines, taglines, scripts, social-media copy, and long-form content
- Master and maintain distinct brand tonalities across multiple channels, ensuring each brand retains its unique voice
- Collaborate with internal teams on ideation, participate in client presentations, and articulate strategic rationale for creative concepts
- Build strong relationships with strategy, production, and consulting teams to protect textual ideas through execution
What You Bring:
- Minimum 4 years of professional experience as a copywriter/conceptionist in a creative agency
- Strong creative portfolio demonstrating copy confidence, language sensitivity, conceptual depth across multiple media
- Excellent spelling and grammar, passion for storytelling and wordplay, keen sense of trends and pop culture
- Intelligent use of LLMs (ChatGPT, Claude) for research and creative collaboration
- Structured, reliable approach to deadlines and agile team-based work
What Grey Offers:
- Creative agency where creativity and strategic consulting are central, not support functions
- Modern work environment with direct access to AI creative tools (LLMs, image models, automation workflows)
- Opportunity to build a boutique creative operation within a global, well-resourced network with genuine creative autonomy
- Hybrid work with offices in Hamburg and Düsseldorf; up to 45 days work-from-abroad annually
- 33 vacation days, transit subsidies or bike-leasing, wellness benefits (Wellhub), employee assistance program, learning platform, mentorship program
- Canteen/café in Düsseldorf; lunch options and sushi delivery in Hamburg
