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Grey, part of WPP's creative network, is seeking a Mid-Level Copywriter to develop compelling concepts, engaging stories, and sharp copy for cross-channel campaigns. You will work in close partnership with Art Directors to translate client messages into unexpected, emotionally resonant, and strategically grounded work.
Key Responsibilities:
- Independently develop creative concepts and campaigns based on strategy, writing persuasive headlines, taglines, scripts, social media copy, and long-form content
- Master and maintain distinct brand tonalities across multiple client accounts, ensuring each brand retains its unique voice across all channels
- Collaborate with internal teams on ideation, participate in client presentations, and articulate strategic rationale for creative concepts
- Build strong working relationships with strategy, consulting, and production teams to protect and refine textual ideas through execution
About Grey:
Founded in 1917, Grey operates on the principle that work should speak louder than ego. The agency is known for "Famously Effective" work, having earned a Grand Effie in every market where it operates. Grey was recognized as a 2025 Fast Company World Changing Ideas winner and earned 26 Lions at the 2026 Cannes Lions International Festival of Creativity. The agency operates as a boutique within WPP's larger network, maintaining creative independence while leveraging global resources.
Work Environment:
Hybrid model with offices in Hamburg and Düsseldorf. The role emphasizes collaboration over hierarchy, with access to modern AI creative tools (LLMs, image generation models, automation workflows). The team values diverse perspectives and collaborative problem-solving.
Benefits include 33 vacation days, up to 45 days work-from-abroad annually, public transit or bike-leasing subsidies, wellness program contributions, mentorship opportunities, and access to WPP's Future Readiness Academy learning platform.
Requirements:
- Minimum 4 years professional experience as a copywriter/conceptionist in a creative agency
- Strong creative portfolio demonstrating writing confidence, language sensitivity, conceptual depth across multiple media
- Excellent spelling and grammar skills; passion for storytelling and wordplay; keen sense of trends and pop culture
- Intelligent use of LLMs (ChatGPT, Claude) for research and creative collaboration
- Structured, reliable approach to deadlines; comfort with fast-paced, agile teamwork
