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Tabby is seeking a bilingual Copywriter II to join its Brand Studio team. This role focuses on creating compelling, on-brand copy across multiple channels and markets in the Middle East region.
Key responsibilities include crafting engaging copy for CRM channels (email, push notifications, SMS, in-app messaging), developing weekly campaign and ad copy that drives action, and supporting social content creation with culturally relevant messaging. You'll review and refine B2B and B2C communications to ensure consistency and quality, partner with designers, marketers, and product teams to develop fresh ideas, and contribute to campaigns across out-of-home, paid media, and digital experiences. The role also involves staying attuned to emerging trends in copywriting and customer engagement to continuously strengthen creative output.
You'll help shape one of the fastest-growing consumer brands in the region, working on major brand campaigns, product launches, social storytelling, and category-defining creative work that reaches millions of customers.
Required qualifications: 3+ years of professional copywriting experience with fluency in both Arabic and English, ability to switch between languages effortlessly. You should be a witty writer with strong attention to detail, comfortable creating effective CRM copy, skilled at crafting on-trend social media content for platforms like Instagram and TikTok, and highly organized in managing multiple projects with data-driven insights.
