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Skydropx is innovating logistics across Latin America, building a dynamic, ambitious, and multicultural team to help regional businesses simplify their supply chain operations.
You will own the creation of persuasive, high-impact copy across multiple formats—social media, video, email, newsletters, push notifications, and in-app messaging—each piece tied to clear business objectives. You'll personalize communication at scale by adapting messages to customer behavior, preferences, and lifecycle stage to maximize relevance and engagement.
You'll collaborate closely with the design team to ensure message-image coherence and elevate the narrative and visual quality of campaigns. You'll design and run A/B tests on tone, style, and CTAs, using results to iterate and continuously improve content effectiveness. As a custodian of brand voice, you'll ensure all content consistently reflects the brand's tone, personality, and values across all touchpoints.
You'll translate key performance metrics into actionable insights and recommendations that optimize communication strategies. You'll also contribute actively to defining the overall content and communication strategy, bringing an editorial vision that goes beyond tactical execution.
The role is based in Mexico City with standard hours Monday–Friday, 9:00 AM–7:00 PM CST.
**Requirements:**
- Bachelor's degree in Marketing, Advertising, Linguistics, Literature, or Communications
- Mastery of copywriting frameworks (AIDA, PAS, StoryBrand, etc.)
- Ability to adapt writing to different brand tones and buyer personas
- Knowledge of UX writing and microcopy (push notifications, CTAs, forms)
- Strong original thinking and creativity
- Excellent oral and written communication
- Versatile writing ability across formats
- Research and analytical skills
**Desirable:**
- Experience in eCommerce or startups
- Experience with digital products operating across multiple countries
