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Salary: CAD 132,000 - 150,000 / annual
Asana is seeking a Senior Copywriter to serve as the definitive creative voice for the brand's marketing efforts. This is a leaderful role combining hands-on writing with strategic leadership across the Brand Creative team.
You will define and steward Asana's brand voice, setting the standard for copy quality across the creative team. Responsibilities include crafting language for campaigns, performance ads, sizzle reels, demo video scripts, and more. You'll work at the intersection of strategy and craft, partnering closely with art directors, designers, producers, and cross-functional stakeholders to translate briefs into sharp, original work.
Key responsibilities:
- Define, steward, and evolve Asana's brand voice through guidelines, frameworks, and reference materials
- Serve as the hands-on writer and copy authority on campaigns across ads, landing pages, release communications, video scripts, social content, and event materials
- Lead copy on high-complexity, high-visibility initiatives from brief through final delivery, managing feedback cycles and timelines
- Partner closely with designers and producers to ensure integrated creative storytelling
- Mentor and coach colleagues on brand voice; develop resources and tools for the wider team
- Drive alignment with senior stakeholders, presenting creative rationale confidently
- Connect language decisions to business outcomes and measurable impact
- Identify and implement AI-powered writing workflows that increase speed and efficiency while maintaining authorial voice
- Manage vendors and contract copywriters as needed
- Contribute to a creative culture of high standards and generosity
- Manage multiple initiatives simultaneously with strong organizational judgment
The role is based in the Vancouver, BC office with an office-centric hybrid schedule: in-office on Mondays, Tuesdays, and Thursdays; option to work from home on Wednesdays and Fridays.
Requirements:
- 8+ years of professional copywriting experience, ideally in-house at a technology company or at an agency working on tech brands
- Portfolio demonstrating range across campaign copy, video scripts, digital advertising, and branded content with a clear point of view on B2B and B2C creative
- Recognized expertise in brand voice: experience building and documenting voice frameworks and teaching others to apply them
- Proven ability to lead complex, cross-functional creative projects from brief to delivery with minimal oversight
- Experience working alongside designers and cross-functional stakeholders in integrated creative processes
- Strong strategic instincts connecting language choices to business objectives; ability to make the case for creative decisions to senior and executive stakeholders
- Fluent, confident communicator verbally and in writing; ability to drive alignment and present work persuasively
- Demonstrated curiosity about AI tools and experience incorporating them into writing workflows to improve speed, efficiency, or creative range without losing authorial ownership
- High EQ and growth mindset; welcome feedback, generously share knowledge, collaborative approach
- Portfolio or writing samples required with submission
