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Paddle is a Merchant of Record platform for digital product companies, offering payment infrastructure that eliminates payment fragmentation. Backed by KKR, FTV Capital, Kindred, Notion, and 83North, Paddle serves over 10,000 software sellers across 245 territories.
You will shape how Paddle communicates to the world as a Senior Content Writer. This role focuses on transforming complex product ideas into compelling B2B content that people genuinely want to read. You'll develop original, customer-centric editorial and product content across Paddle's content ecosystem, finding sharp angles and strong points of view for product stories, launches, campaigns, and customer stories.
Key responsibilities include:
- Develop original editorial and product content across multiple channels
- Identify compelling angles and points of view for product stories, launches, campaigns, and customer stories
- Transform product strategy, customer problems, and technical details into clear, memorable narratives that drive understanding and adoption
- Apply SEO principles without compromising originality, clarity, or readability
- Use audience insights, search data, and performance metrics to inform content decisions
- Adapt ideas across formats and channels for different audiences
- Collaborate with Design and cross-functional partners (Product, Product Marketing, Communications, subject-matter experts) to bring ideas to life, including work in Figma
- Maintain Paddle's tone of voice and raise editorial standards across the organization
You'll work in a digital-first, hub-based environment with flexibility on where and how you work. Paddle has hubs in London (headquarters), Lisbon, Dublin, Amsterdam, Austin, and Toronto.
REQUIREMENTS:
- Proven experience as a writer, journalist, editor, or content specialist with a strong portfolio of published work across multiple channels
- Ability to write about tech, business, and complex subjects while finding the human angle
- Demonstrated skill at turning product strategy, customer interviews, research, and expert input into engaging stories
- Willingness to challenge briefs when a better story, sharper angle, or more useful approach exists
- Experience with SEO fundamentals
- Understanding of content performance metrics and how they shape editorial decisions
- Ability to manage multiple briefs and deadlines without compromising quality
- Comfort working with AI tools and design platforms such as Figma
- Portfolio must include: (1) two pieces demonstrating range (short-form to long-form); (2) a customer story, case study, or interview-led piece; (3) nice-to-have: an example of content as part of a product launch/activation
- Prior B2B tech experience is not required; strong ability to understand complex subjects, ask good questions, and challenge industry norms is valued
